With the thousands of web sites on the internet, one of the most popular forms of web site advertising are web banner ads and buttons. Many profitable web sites are advertising driven: they are profitable because of the sale of advertising banners and buttons on their sites. Intended to get customers’ attention, then to act on it, iimagine design can custom create banners and ads with a competitive edge!
The IAB's new wave of voluntary guidelines includes seven new Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units. The new voluntary guidelines join the roster of recommended guidelines that the IAB already has in place. These units are currently being introduced by Web publishers and are designed to enable marketers to utilize greater interactivity as well as expand the creativity in their online messaging. The IAB's Ad Unit Task Force will meet on a bi-annual basis to examine the effectiveness of existing ad units; review proposed new ad units; and issue updated voluntary guidelines as appropriate.
Rectangles and Pop-Up
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| 300 x 250 IMU - (Medium Rectangle) |
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| 250 x 250 IMU - (Square Pop-Up) |
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| 240 x 400 IMU - (Vertical Rectangle) |
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| 336 x 280 IMU - (Large Rectangle) |
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| 180 x 150 IMU - (Rectangle) |
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Banners and Buttons
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| 468 x 60 IMU - (Full Banner) |
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| 234 x 60 IMU - (Half Banner) |
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| 88 x 31 IMU - (Micro Bar) |
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| 120 x 90 IMU - (Button 1) |
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| 120 x 60 IMU - (Button 2) |
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| 120 x 240 IMU - (Vertical Banner) |
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| 125 x 125 IMU - (Square Button) |
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| 728 x 90 IMU - (Leaderboard) |
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Skyscrapers
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| 160 x 600 IMU - (Wide Skyscraper) |
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| 120 x 600 IMU - (Skyscraper) |
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| 300 x 600 IMU - (Half Page Ad) |
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Those sizes that are bold above are part of the Universal Ad Package.
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