Understanding how your visitors find, interact with, and eventually leave your site is crucial to any web marketing strategy, and today's website analytics packages provide a wealth of data to this end.

As a Google Analytics Authorized Consultancy, BijouMind Interactive can help you identify the metrics that matter to your bottom line, help you install and configure a Google Analytics solution that provides all the data you need, and help you to turn that data into information that can drive your decision making process. From consulting services to training solutions, BijouMind Interactive is your key partner in your web analytics solution.

A modern and robust website analytics package is perhaps the most important tool of anyone who depends on their website marketer, the site designer, the sales manager, and the CEO. It is the hub of all of your site marketing — offline and on.

Decision makers depend on intuitive analytics packages to provide actionable insights and the answers to crucial questions such as:

» Why do people visit my site and what do they do while they’re there?
» Where and why are visitors abandoning specific pages? My shopping cart?
» What sites send me my best customers? My most valuable customers?
» Which market segment does any specific marketing message resonate with?
» How successful was my last banner ad campaign? TV/newspaper/radio ad? What was my ROI?
» What keywords should I bed on? How much should I bid? Which ads performed the best?
» What marketing medium brings me the best ROI? With what visitor segment?
» Is my website design driving people away? Which part?

Do you know the answer to the questions above? Should you?

Google Analytics
As one of a select group of Google Analytics Authorized Consultants in North America, we’re proud to offer our expertise with this state of the art tool.  The technology once only available to sophisticated enterprises with large budgets is now available from Google - for free.  It’s a powerful program when installed and configured correctly, and when combined with Google Website Optimizer and Google Adwords, it’s in a class of its own.

As Google Analytics Authorized Consultants, BijouMind Interactive not only interacts regularly with Google’s product managers and engineers to get the latest and greatest in new product updates and initiatives, feedback, and training but have access to test new features well before general availability.  This allows us to hit the ground running as advanced options and product features are rolled out - and not “experiment” with our clients’ sites.

As Google Analytics Authorized Consultants, we not only interact regularly with Google’s product managers and engineers to get the latest and greatest in new product updates and initiatives, feedback, and training but have access to test new features well before general availability.  This allows us to hit the ground running as advanced options and product features are rolled out - and not “experiment” with our clients’ sites.

We offer the following Website Analytics services:

Evaluations: Different sites have different Analytics needs
» Do you use ecommerce?  Host your own cart or use a 3rd party?
» Do you have an internal site search?  Is it integrated with your analytics?
» Do you have different domains/subdomains that you track?
» Are you properly tagging & tracking email and offline campaigns that drive traffic to your site?
» Are you tracking your internal/employee traffic separate from your site or are they co-mingled?

Our experience and expertise will allow us to make an honest evaluation of your site and recommend the appropriate analytics software and configuration to ensure that your analytics needs are being addressed.

Installation and Configuration: Getting it Right
Are you making business decisions based on corrupted data?  Industry audits show that 40-60% of Analytics installs are either incomplete or incorrect — including those that were “professionally” installed!  Having no data is bad.  Making decisions based on bad data is even worse.  The insights you’ll gain from solid website analytics are only as good as your data — make sure it’s done right.

Whether you’re an Analytics veteran in need of an audit or you require a from scratch installation, our Google Authorized Consultants are happy to make sure it’s done right the first time.

Analysis and Strategy: What should I measure?
Successful online marketers know that web analytics is much more than just the install; it is a continual process of analysis and strategy. BijouMind Interactive can help you identify the specific, measurable goals of your website and your company, and develop an analytics strategy that makes sure you’re getting the metrics that matter to your bottom line. 

Training
Powerful software isn’t powerful if it doesn’t get used, and all the analytics in the world won’t help if they’re never understood or regularly investigated.  BijouMind Interactive has a unique approach to training in that we go beyond simply explaining the installation and configuration process, advanced features that can get you the information you need and how to interpret and understand the available reports, but explain why and how website analytics matter to your business and what you should be looking for.  We provide custom onsite sessions that include topics ranging from the basics to advanced hacks, tips and tricks.

If you’re in need of assistance with anything from your initial installation to the most recent and advanced features, we offer three tiers of service around Google Analytics:

Quick Answer Service ($250/hr)
This is targeted at Google Analytics users that need help with a specific issue. This could be installation or configuration of Google Analytics or any of its more advanced features, account and profile organization, Ecommerce tracking, campaign tagging, data sharing, or any other problems you may be encountering. This service is limited to one call per hour, and is good for one month from time of purchase.

Three Hour Block ($600)
If your issues stem a bit beyond the “quick fix” then this level of service can help you with more complex needs. From web analytics strategy to reports interpretation and use of advanced features to anything in between, these hours are good for six months and are billed in 30 minute increments.

Eight Hour Block ($1200)
This package is targeted at those whose needs are longer term or stretch beyond the typical Google Analytics deployment. We can help with advanced feature configuration and specific issues related to your website(s) or even integrate training sessions for the key individuals in your organization. This block of hours is valid for 12 months from purchase and is billed in 30 minute increments.

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