Let's be honest, your website's user experience
could be much better with a few tweaks. BijouMind
Interactive takes a holistic
look at your website's user experience and suggest strategic
and design improvements for your online brand, social components,
technology and functionality.
What is User Experience Design?
In the same way that traditional architects create blueprints
for a building before it is built, and directors storyboard
a movie before it is filmed, a successful website needs
to be planned. This is what our user experience designers
at BijouMind Interactive do best.
Our user experience designers will sit down with you and
your users to learn as much about the project and its goals
as possible. They will then start planning the content, structure
and navigation using a variety of techniques. The result
of this process will include things like a site map, a set
of representative personas and a wireframe prototype of the
site.
The Benefits of User Experience Design
The wireframe prototype is like a movie storyboard in the
sense that it allows you to see and feel how the site will
function before the design and programming has begun. This
prototype can be tested on real users and changes can be
made simply and easily at very little cost. Without testing
on a prototype first, any changes required would need to
be made to the actual site, and this can be a costly and
time consuming process.
By planning the site in this way, nothing is left to chance.
You will know exactly what your users will be getting by
experiencing it yourself. This level of planning helps ensure
that the site is easy to use and matches your users’ goals
with the goals of your organisation. In short, a good user
experience is the sign of a good website.
User Experience Audit
The UX Audit is an investment in improving your online presence
in order to maximize new customer acquisition, retention
and transactions.
The Benefits of Improving Your Online Experience
The comprehensive
review leads to website updates, both immediate quick fixes
and larger ones for the long term. The solutions help your
business save money by focusing on what is truly important
for your website and helps you make more money per visitor.
The benefits include:
» Increased customer acquisition (leads, customers, members)
» Increased website transactions and profitability (ecommerce,
bookings)
» Increased customer or member retention and engagement
» Increased conversions (email signups, downloads, pageviews)
Our approach for the audit includes:
» Brand and Messaging
» Functionality and Features
» Technology implementation
» Social Components
» Economy
» Industry Specifics and Competition
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